The Bay: About to Get Bootylicious

Following the sale of HBC two weeks ago to the fine folks at Lord and Taylor, rumours have been swirling that a mystery woman will be taking the reins: a mysterious, glamorous, female, Canadian.

But, as the Toronto Star asks, "Who is she?"

Either way the retail guru will have her hands full cleaning up what is easily one of the crappiest stores currently serving Canada. I think everyone can agree that in a marketplace with specialty shops like Gap, H&M, and Aritzia, The Bay has lots its way. It's gotten to the point where I can't even remember when the chain WAS glamorous; but I'm assured that by my parents (both retirees) that it was at some point (they just can't remember when either).

Sloppy displays, horrendus designs for Olympic Wear, snooty staff, limited sizes, out of date marketing: all issues that will have to be addressed if the chain is to revamp its image.

The good news is that Lord and Taylor is willing to pump a half-billion dollars into revitalizing the brand. Let's see if the money can work wonders.

And as for the mystery new CEO? My money's on Belinda Stronach...